Position: Community Outreach and Program Coordinator
Project: TCAT, a project of Clean Air Partnership
Location: All Clean Air Partnership employees are currently working remotely due to COVID-19 pandemic. Offices located in Downtown Toronto. Travel to Newmarket, ON is required.
Compensation: $50,000-55,0000. Health benefits and full pension offered after 6 months.
The Centre for Active Transportation (TCAT) — a project of Clean Air Partnership since 2008 — advances knowledge and evidence to build support for safe and inclusive streets for walking and cycling. TCAT believes that active transportation plays a critical role in creating environmentally sustainable and resilient cities.
Since 2014, TCAT has been incubating suburban cycling through community bike hubs in Peel Region, Scarborough, and Markham. By building these welcoming spaces where people can learn more about cycling, meet other people who cycle, and go cycling together, TCAT seeks to reduce barriers to cycling in suburban communities, accelerate cycling adoption, and build cycling culture that will help propel future policy and infrastructural changes forward.
Past programs include running weekly Group Rides, operating a Bike Lending Library, and offering DIY Bike Repair drop-in hours, where community members can show up and learn how to fix their bike at no cost.
About the Position
Reporting to the TCAT Project Manager, the Community Outreach and Program Coordinator will play an integral role in launching Newmarket Cycles (Spring/Summer 2022) and run on-the-ground programming at TCAT’s sixth Community Bike Hub, located in Newmarket, ON.
The Community Outreach and Program Coordinator will be primarily responsible for:
- Program development and delivery
- Community and stakeholder engagement
- Digital communications and social media
We are looking for a multi-faceted teammate who is an ambitious and creative thinker, passionate about active transportation and sharing it with others (in-person and online), and skilled in do-it-yourself bike repair OR excited and willing to learn with TCAT’s full support.
1. Program development and delivery (50%)
- Work with the TCAT Director and Project Manager to develop program plan, evaluation plan, and volunteer and participant recruitment plan for the Newmarket bike hub
- Coordinate logistics and deliver community events at the Newmarket bike hub including DIY Bike Repair, Cycling Workshops, and Group Rides
- Independently brainstorm and pitch new ideas for creative programming at the Newmarket bike hub to accelerate momentum and push cycling adoption across the region
- Collect participant data and document program developments to the TCAT Project Manager with an eye towards improving future program delivery
- Oversee on-the-ground bike mechanics (summer students) and Newmarket Cycles volunteers
2. Outreach and community engagement (25%)
- Prepare outreach materials including flyers, social media campaigns, e-newsletters, and community announcements to publicize programs and recruit participants
- Develop creative strategies for increasing the reach of TCAT programs, particularly amongst equity-deserving groups and communities traditionally under-represented in mainstream cycling culture
- Develop and maintain strong relationships with the surrounding community, deepen partnerships with the Town of Newmarket and Newmarket-based organizations, and collaborate on program delivery
3. Digital communications and social media (25%)
- Create content (text, image, video) and run day-to-day operations of social media channels for Newmarket Cycles (WordPress, Facebook, Twitter, Instagram, TikTok)
- Develop editorial calendar with the TCAT Project Manager based on optimal posting schedule and engagement metrics
- Coordinate with local media to inform the public of Newmarket Cycle’s launch, mission, and programs and garner increased public attention around Newmarket Cycles
- Stay up to date on social media trends to ensure effective usage across multiple platforms
Our ideal candidate has:
- Demonstrated initiative, motivation and autonomy, and strong organization skills with the ability to meet deadlines and manage several tasks concurrently
- Excellent communication skills (both verbal and written), with the ability to translate complex ideas and technical information into communications for nontechnical audiences
- Social media savvy, growth-oriented, and experience using multiple platforms to accelerate program reach and engagement
- Experience creating basic graphics for online dissemination and basic proficiency in Photoshop, InDesign, and WordPress
- Experience in community organizing, group facilitation, workshop delivery, or community animation. Passionate about bringing people together and building movements and alliances
- Experience in volunteer recruitment and management
- Passionate about active transportation, community development, health promotion, climate justice, and urban planning. An undergraduate degree related to one of these areas is a plus, but not necessary
- Commitment to applying an equity lens to all active transportation programming and advocacy
Bonus Qualifications (Not Required)
- Familiar with the Town of Newmarket. The ideal candidate will have lived, worked, or volunteered in Newmarket and/or the surrounding area
- Experience working on multi-stakeholder projects and liaising with municipalities, community partners, and non-profits
- Skilled in bike mechanics and knowledge of cycling safety
Please email a single pdf file by 9 am on March 7th to email@example.com with the following subject line: TCAT – Community Outreach and Program Coordinator.
The single pdf must include:
- Cover Letter
- A non-technical writing sample (blog post, op-ed, community flyer, magazine article, etc.; max 3 pages) and/or any social media/marketing campaigns that you have created
- Additionally, please provide a short video (max 60 seconds) explaining who you are and why you are passionate about advancing active transportation in Canadian communities (link or raw video can be provided)
TCAT is committed to equity, diversity, and inclusion and encourages applications from all qualified candidates, especially those who self-identify as members of equity deserving communities.