Community Based Social Marketing Pilot Program for Active Transportation

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In 2014, the Regional Municipality of Peel commissioned a project team led by TCAT and including Dr. Beth Savan and her research team at the Toronto Cycling Think & Do Tank at the University of Toronto and Culturelink to develop a community based social marketing pilot program for active transportation. The project will result in a replicable program to increase cycling trips in Peel Region.

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